A loyalty and booking app for medical clinics — in your brand. Weeks, not months.
“Moy ❤ Doctor” is a PWA and mobile app I built and launched for a medical center in Armavir: online booking, an electronic health record, bonuses and gift certificates in one interface. The same engine adapts to your clinic, your data and your CRM.
This is not a pitch mockup. It is running right now at the Moy Doctor clinic in Armavir.
While your patient waits on hold, they book with another clinic
The front desk physically can't handle the full call flow at peak hours, and paper loyalty doesn't bring patients back. Every missed call is a patient you will never see.
Line is busy — the patient leaves
At peak hours some calls simply never get through — and go to competitors.
Discounts counted by eye
Bonuses get lost in notebooks; the patient sees no reason to come back to you specifically.
The clinic is just a sign
Without an app you have no place on the patient's phone at the moment they choose where to go.
Screens from App Store / Google Play
Swipe the cards — the video is a real walkthrough, the screenshots are from the live store listing.
Six modules that cover the whole patient journey
From the first touch to medical history — in one app instead of five separate services.
Online booking
Live slots from your CRM, search by service, reminders 24h and 2h before the visit.
Bonuses & cashback
Bronze/Silver/Gold tiers, cashback per visit, referral program.
Electronic health record
Reports, prescriptions and test results pulled from your system — no paper.
Gift certificates
Several card styles, QR activation right at the front desk.
Admin panel
Patients, transactions, certificates and sync status — all in one place.
Single account
Same login as the clinic website — sign in via SMS or clinic ID.
The same screens for tablets and promo materials
Built as a product, not a rushed MVP
Under the hood is architecture sized for a real clinic's load. And yes: the integration is built around your system — not everyone runs 1C, and the engine connects equally well to 1C or any other CRM/HIS via API. The 1C-side API for Moy Doctor was built by d-partners.ru.
PostgreSQL + Redis cache
Slots open instantly, even when the link to your system is temporarily unstable.
Doctor photo compression
Automatic resize and compression of the catalog — the app opens faster.
Real-time chat
Support chat over WebSocket — messages arrive instantly.
Docker + Nginx + SSL
Deploys on your server or in the cloud without lengthy setup.
From brief to store release
The same path the Moy Doctor clinic took — now in your brand.
Brand adaptation
Your logo, colors, domain and copy — the app looks like part of your clinic.
Integration with your 1C or other CRM
Doctors, services and schedules sync via API — no 1C? We connect whatever system you already use.
PWA + Android + iOS
One codebase — three platforms. Published to RuStore, ready for App Store and Google Play.
Admin panel, training, support
The front desk gets a clear control panel. Support doesn't end at release.
Want the same app for your clinic?
I'll show a live demo and estimate the timeline for your CRM and service structure — no strings attached.